They’re lurking in the corner of every Web site that congratulates you on your politics, art tastes and sense of humor: personal ads. They’re usually in a sidebar, with a close-up headshot on someone (the better to hide your fat with) and a clever quote, like “Environmentalism is sexy, originality is sexier.”
When did Web mags like Salon or The Onion become meatmarkets? I submit they always have, at least in the comments sections. Likeminded individuals textually fellate the authors, the posters that agree with them and themselves for being so gosh-golly smart to the point that my monitor looks like a used bench press.
So with the click of the ad, you, too, can meet someone who finds Jimmy Fallon unfunny, yet physically likeable. Unfortunately, 300,000 users can’t all date Mel_Odius, so you’re gonna have to sort through a lot of cryptic loser profiles. Continue reading Take it from Snee: Online personals decoded

The ghost of Heath Ledger still refuses to move on.