Branding: Make it work for you
Posted on November 12, 2009
Filed Under Headline of the Day, Sex Sells | Leave a Comment |

We all know that, sometimes, the right name will open doors. Brock Chesterton. Shirley Willgodown. The Right-On Feel-Great Underwear Company.
But, what if you’re one of those freedom-fighter/terrorist organizations, and the government believes you may have kidnapped a priest? You need a good name: something mildly threatening, but that people are willing to negoatiate with.
And that is how a freed Irish prist was able to clear the MILF from any wrongdoing.
Written by Rick SneeBonus Quote:
“Interior Secretary Ronaldo Puno agreed on Wednesday to let the MILF facilitate [Fr. Michael] Sinnott’s release.”
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