It’s done. It’s over. Longer than the battle between the greys and the blues, the battle between the alliterators and the consonators, even the fight of the mongoose versus the cobra, the war between Anheuser-Busch and Budejovicky Budvar is done. The General Court of the European Union didn’t even bother ruling in favor of Anheuser-Busch, simply dismissing the claim made by Budejovicky Budvar. It’s an easy victory for AB InBev, but even better, it’s a very cheap victory.
Once again, hey Anheuser, why don’tcha think about putting a few sheckles of what would’ve been the legal costs toward a better beer, huh?