Day: January 21, 2015

In a world of gimmick-laden scratch-off lottery tickets, the New Hampshire Lottery has created what might be the ultimate gimmick: a bacon-scented scratch-off ticket. Yes, a scratch and scent scratch-off clearly designed to target the Internet and millennial crowd, the New Hampshire Lottery hopes that the ploy campaign will create new engagement for scoring money.

The I Heart Bacon scratch ticket combines two things people love: the chance to win cash and the wonderful, enticing smell of bacon,” said Charlie McIntyre, executive director of the New Hampshire Lottery Commission.

It has all the benefits of eating bacon (the smell, the taste), except the actual consumption. On the plus side, it also lacks the cons of eating bacon (high cholesterol) … though it hasn’t lost the con of winning money.

Have you ever wanted to try out a new career for a few days, you know, just to dip your toes in the water before making a life-altering leap? You can. All you need to do is look the part and act like you’re supposed to be there.

It worked for a kid in Florida. A teenager was able to stroll the halls of a West Palm Beach medical facility wearing a white lab coat that had the facility’s logo on it. No one, not nurses, doctors or security staff, questioned his presence. Quite a day, right?

He pulled it off for an entire month before being discovered.