Drunk athletes make unwatchable sports entertaining

Sure, the Women’s World Cup is going on right now, but the Swedes may have come up with a new national competition, albeit accidentally.

To raise awareness about the dangers of swimming while under the influence, a Swedish insurance company invited a men’s synchronized swimming team (apparently that’s a thing over there) to get drunk and try to perform one of their routines. It is even more entertaining than probably intended, despite the serious message at the end. (They use permille, to convert that, just move the decimal over. 1.4 permille equals 0.14%.)

What if we took serious sports that people only care about every few years, a did them drunk? What if we had a Drunk Olympics? Diving would be must-see, gymnastics would finally be watchable, and discus throw would be riveting, because you don’t know what direction the athlete will throw.

The Guys are making a formal call to organize this. Let’s hash it out at the bar.