It is truly a wonderful time to be alive. There are thousands of different craft beers released every day–so many that you will never come close to trying them all, because even if you had access and money to buy them all, you’d probably die of some alcohol-related illness. And soon, we could have an instant beer maker.
Anheuser-Busch InBev, one of the world’s largest brewers, and Keurig, maker of the machine that lets you make one cup of coffee at a time, have teamed up to make a machine that makes single-serving beer. This is a genius move. Drinkers have always said that the problem with beer is that it’s not readily available for purchase in single-serving sizes. You have to brew a whole pot of beer and then drink it all. And no one wants to drink more than one beer.
Critics will say there’s no way to make a decent beer instantly, but AB-InBev didn’t make billions of dollars by trying to make decent beers.