Despite the fact that it is an awful thing, food nostalgia refuses to go away. Last year we saw Ecto Cooler and Crystal Pepsi returned to stores. This year, 1990s-era malt beverage Zima will be sold again for some reason.
Yes, Zima, the grandfather of Smirnoff Ice, has been brought back by MillerCoors. Luckily, it’s only for a limited time. Zima first came on the market in 1993. It was marketed as a citrusy clear malt beverage answering to the wine cooler craze of its era. According to MillerCoors, production of Zima stopped in 2008, although no one had seen it in the wild for nearly a decade by then.
This sugary, throwback alcoholic drink is sure to be a summer hit with high schoolers who have fake IDs.