Light ’em up, Johnny! Wait, maybe don’t

In a really confusing marketing campaign that frankly has The Guys wondering whether we should stay smoke-free or start up, Phillip Morris International has started off 2018 with a Cheddar Bob style self-inflicted wound. The company’s marketing campaign is encouraging their customers not to smoke.

Let us repeat that in all caps, A TOBACCO CONGLOMERATE IS TELLING PEOPLE TO STOP USING THEIR PRODUCT. No word yet as to whether Kraft is going dairy-free or Jack Daniel’s is telling people to sober up, but we will keep you posted.

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