As we told you last week, California’s in a bet of dry spell. While mandatory water shortages have been great for the artificial lawn industry, Big California Denim is is crying a river.
They might want to save those tears.
The jeans industry is majorly worried about how they’re going to pre-distress jeans for purchasers, as traditionally, jeans are washed over and over and over in order to get that authentic vintage look.
Allow SG to give you free business advice: why not just beat the jeans with a bat, over and over and over?