There must always be a stout in Winterfell

HBO’s hit show Game of Thrones, and the book series it is fashioned after, has established quite the loyal following, so it’s time to cash in. The obvious choice would be GOT mobile games, but HBO zigged instead. Introducing Game of Thrones beer.

Brewery Ommegang in Cooperstown, N.Y. will be brewing Iron Throne Blonde Ale in time for the season three, with more brews sure to come. They should come with a warning that if you consume more than two, every brown-haired, bearded white guy on the show looks the same.

Really, HBO? Why not start with a Boardwalk Empire bathtub gin? Or a True Blood red wine? Any beverage associated with The Newsroom would have to just be a hangover, as the drink happened a while ago and we can now see the consequences of it.

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