America was founded by prudes, sure, but they were beer-drinking prudes, so what the hell happened to drinking booze with breakfast? The company that brought you weird feelings about Mary Lou Retton with your first cup of coffee plans to bring back the meal that has fueled headhunters and pyramid-builders alike: breakfast beer.
General Mills and the Fulton brewery have joined forces to produce HefeWheaties — a slight variation on the hefeweizen, a German beer recipe that is 50 percent made from fermented wheat — that combines marketing forces with the breakfast of champions:
little chocolate donuts Wheaties.
Neither company has announced whether they will feature famous sports figures on the cans, but The Guys’ vote is for John Daly and Bob Ueker.