Not satisfied with ruining Easter, Halloween and the good name of the marshmallow, Peeps has now turned its sights onto the very opposite of sugar-frosted disgustingness: milk.
Peeps has partnered with Prairie Farms to develop Peeps-flavored milk. The companies plan to destroy any nutritional benefit to bone density and muscle development in three flavors: Marshmallow Milk, Chocolate Marshmallow Milk, and Easter Egg Nog. The milky-sugar delivery system will contain over three times more sugar than whole milk, “clocking in at 37 grams per cup,” and twice as much sodium — “320 mg per cup compared to 120 mg for a cup of the brand’s whole milk.”
A serving of whole milk contains 11 grams of sugar. For comparison, a 12-oz. bottle of Coca-Cola contains 39 grams of sugar.
So, congratulations, Peeps. You’ve brought a popular milk manufacturer over to the fat side and made millions of dentists across America very profitable.