It’s summer. If you’re a kid, that means it’s time to go look at a dead guy your buddy found. If you’re a farmer, that means carrots. And if you’re a movie producer, that means pouring millions into loud, dumb-as-a-bucket-of-whey-protein blockbusters. (Or a remake of that movie where kids go look at a dead guy.)
Why do blockbusters coincide with summer? Because, historically, movie attendance has always been up in the summer because theaters were the first buildings in town with air conditioning.
But it’s not like anyone doesn’t have air conditioning these days, or that there aren’t other air-conditioned options. So why do we still go to the movies instead of, say, the local dialysis center or Ruritan clubhouse?
Good question. I’m starting to wonder myself. Maybe it’s time we stopped, and here’s why … Continue reading