Affordable health care? Improving public education? Bah, those are unimportant things we’ll get around to fixing. But threaten to lower the alcohol content in Maker’s Mark, and America will fight you.
Last week, Maker’s Mark, makers of Maker’s Mark bourbon, said it would be temporarily diluting its product from 90 to 84 proof in order to keep up with soaring demand. That’s when the people fought back.
Even though the dilution was promised not to affect the taste, drinkers took to the internet, demanding their hootch stay at the same level. On Sunday, Maker’s Mark announced that they scuttled plans to dilute any more bottles.
Let’s stagger on to Jack Daniel’s, citizens!