Kraft has decided to remove the artificial color from Kraft Macaroni & Cheese (warning: autoplay). Yes, that’s right, the color you’re given does not occur naturally in nature, and come 2016, the Kraft Macaroni & Cheese that you prepare will look less like a crayon found in Crayola’s “Bold” box of colors.
Per their press release:
“We weren’t ready to change the product until we were confident that Kraft Macaroni & Cheese tastes like Kraft Macaroni & Cheese,”
This is an odd thing to say considering upon removing the color, they’re also adding in paprika, annatto, and turmeric, things that will change the flavor of food.
Just remember, your childhood will never be any less fluorescent yellow-orange or goopier.