Remember those Memory Foam mattress ads (maybe they’re still on late night television) and how they’d claim they were developed for and approved by “the space agency,” complete with a weird almost, but not quite NASA-y logo? That was because, even though Memory Foam was developed for a NASA mission, you can’t use the NASA name or logo to sell things.
Well, as Gwyneth Paltrow and Body Vibe learned recently, that’s also the case for bullsh*t that NASA did not approve.
NASA issued a statement Friday that they don’t use carbon fiber materials in space suits to monitor — much less heal — astronauts’ vital signs. This was to counter claims made by Body Vibe on Ms. Paltrow’s blog lifestyle site, Goop, that their $5 to $6 body stickers can restore “our internal balance” to an “an ideal energetic frequency.” Well, we don’t have to tell you that this “calming effect” is essential for maintaining energy reserves, strengthening immune systems and alleviating “physical tension and anxiety” — that’s just Science. (And we f*ckin’ love Science.)
So, for now Goop is NASA-free until they verify Body Vibe’s claim. Which should happen any day now, we’re sure …