The Southern Nevada Health District has discovered the key to getting teens to stop smoking, picking up where tobacco companies have failed. (Which is surprising because those guys are marketing geniuses!)
The District has employed Vegas-style ads, using sex, booze and possibly Siberian tigers to convince youth that smoking is not sexy and, if you can’t get laid, then there’s always vodka.
Of course, some less successful anti-smoking campaigners have a problem with this. Smoke-Free Gaming chairwoman Stephanie Steinberg believes the ads just create a new problem: sexy, easy teenagers with tasty breath.
Steinberg’s right: unless these ads teach teens and young adults to eat their vegetables, volunteer with the elderly, spend a year abroad, go to church and quit smoking, then they might as well stay out of the discussion.
