Marketers exist in a fast-paced world. Their lives usually consist of inventing amazing campaigns that will stay in a person’s mind; but more often than not, said campaigns linger around for no more than around two months at most. That’s just craziness.
Of course, if you’re the Antonio Federici ice cream company, then your marketers are facing even more overwhelming odds. The UK’s Advertising Standards Authority has decided that Federici’s ad, involving what appears to be a pregnant nun eating the ice cream and a tag line stating “immaculately conceived,” is to be banned. The reasoning is that it might possibly offend Roman Catholics.
This is malarkey, and we’re not afraid to tell you the truth. The ASA didn’t ban it because of offense; it banned the ad because of pressure from a secret society that has their fingers in an untold number of sweet and indulgent conspiracies: the Fudgeluminati.
Now that I’ve revealed this truth, pray that I don’t wake up tomorrow as a chocolate-covered Chug.