Scientists believe they’ve discovered why some teens binge drink more than others. It’s apparently because of some guy named Gene. Peer pressure is a real motherf%#ker.
Northwestern University’s Kellogg School of Management researchers have learned something interesting about guilt: it makes you drink. For some reason, millions of Americans want to forget why they feel guilty, and nothing helps you forget like booze.
But did you know that undergraduates feel guilty about drinking underage and/or to excess? When shown Canadian (?) anti-drinking drinking public service ads, the teens decided they needed a drink.
American teens drinking to forget guilt-trips from our frozen, drunken neighbors to the north? Yeah, we’ll drink to that, too.
Just in time for spring break bingeing (and/or purging), The New York Times reveals the science behind acting drunk.
In a nutshell:
Since multiple cultures use booze for different social functions, there’s no one real behavior that is produced by hooch. This is reinforced by studies showing that people who believe they are drinking will act drunk, regardless if they’re actually drinking the hard stuff.
So if you have any kids laying around, now’s the perfect opportunity to see what they think “being drunk” is. Just tell them that Ecto-Cooler is absinthe.