It appears that the Era of Pink NFL Octobers is drawing to a close. Since 2009, the NFL claims to have raised $15 million dollars for the American Cancer Society by selling pink merchandise, which their players market by wearing on field. But, now the league will allow teams to choose which cancer they will observe and fund-raise for during Breast Cancer Awareness Month.
Some teams may choose to keep the “breast” in Breast Cancer Awareness Month and wear pink in October. Others may choose colors to raise money for cancers that only affect the coach or team directly or even change from year-to-year based on which cancer is really popular these days. But, it must be during October and not during the appropriate month for such things, like … oh, we don’t know … testicular and prostate cancer in November?
The important thing here is that the NFL doesn’t focus too much time or energy on any one fatal, life-ruining ailment.