As we wait with baited breath to find out who will bring about the American apocalypse over the next four years, let’s distract ourselves with news from Poland.
Lindner, a Polish coffin company, has ruffled some Catholic feathers with their latest ad campaign, a calendar featuring topless models posing with their product line. The Church has condemned the calendar, saying that, “Human death should be treated with solemnity and not mixed up with sex.” This is a departure from Catholicism’s usual position that there is nothing they can’t associate with sex, like employment, medicine and child care.
Zbigniew Lindner, the firm’s owner, has his own idea: “We wanted to show that a coffin isn’t a religious symbol. Its a product. Why are people afraid of coffins and not of business suits, cosmetics or jewelry?”
Amen, Mr. Lindner. Because nothing gets a younger woman hotter than primo taste in coffins. You know, if you’re a rich, 90-year-old oil baron.
EA’s recent PR stunt at E3, in which they organized a protest outside the LA Convention Center and hand out pamphlets directing people to WeAreSavedGroup.org for their upcoming game Dante’s Inferno, was a stroke of genius. You can call it dumb, or cheap or dirty, but the fact remains that it got them a crap ton of press in both the gaming world and the mainstream, and it fooled a whole lot of people — whether they admit to be fooled or not. This would usually be what you call a successful PR move.
Not so much on all fronts. It would seem that even a fake group can offend — though, in this case, it offended those they stereotyped. Like Pavlovian dogs trained to raise their head if someone mocks an aspect of Christianity, some Christians were offended.
“‘It’s been clear for a while now that the entertainment industry views Christians on the whole as priggish, thin-skinned fun-killers,’ writes Margaret Cabaniss on her website.”
Sadly, she’s not alone in her ability to present an ironic statement about how Christians are actually hip and with-it when it comes to gaming. Catholic Video Gamers had a few choice words to say too, culminating in,
“So instead of engaging in a shamelessly anti-Christian stunt to promote your poor excuse of a product, maybe you ought to work on making this game, you know, something better than a blatant God of War rip-off and make it, ya know, something worthwhile?”
Newsflash, people: we’re talking about a game that’s already made. So your admonishment to pour the effort spent hating Christians back into making the game is moot.