What’s in a corny name?

That which we call high fructose corn syrup by another name would taste the g@ddamn same. And that’s exactly what the Corn Refiners Association hopes.

Big Corn has taken a hit on the anti-corn syrup bandwagon and hopes that it’ll sell like sickeningly sweet hotcakes with a new name: corn sugar. With FDA approval, the new name should make it sound more comparable to table sugar, and not glucose that’s been raped by science until it mutates into a fructosey paste.

But Big Sugar won’t have none of that. They’re lobbying against corn syrup’s reinvention.