Take it from Snee: Decadence is the problem

I pass at least three of these a day in my Toyota Tacoma.

You ever notice how marketers get hooked on words or spellings? Like how everything got a “2000” after it in the ’90s to make it sound futuristic? Or anything beginning with “ex” was spelled with an “X” to remind you of snowboarders skydiving into a live volcano?

If Lever 2000, which is just f##king soap, and the X-wife that took one of your testicles in your divorce taught you anything, it’s that Madison Avenue is lined with useless professionals. By “useless professional,” I mean someone who wears a tie to an office where they produce nothing but email and post-lunch dumps.

This group, more than any, causes me to look at the English language and evaluate which words have been abused and twisted to the point that they no longer have meaning. I’ve termed this, “cleaning out the language gutters,” in the same spirit that Brazilians used to burn street orphans to “end poverty.”

(I may not actually solve problems with the English language, but at least I won’t have to look at the word anymore and think, “Why? Why didn’t I do something?!”)

This week, I’m looking at the latest word to have been chewed up by some undergrad yuppie and spit into our living rooms: decadence. Continue reading Take it from Snee: Decadence is the problem