Wearing less gets you more

Crazy sales by retail outlets aren’t exactly unheard of. Now, I’m not exactly talking about Black Friday. I’m talking about the crazy sales that involve pre-buying stipulations. Maybe you need to show up to the store in a duck costume. Maybe you need to take part in a scavenger hunt. Perhaps there’s a treasure box that only your key can open.

Or, you can be like the Desigual store in Spain and offer a free top and bottom to the first 100 customers that show up in just their underwear. Oh, and I should mention this took place on Monday, so it’s kinda cold.

Also, so that you know, the link may possibly be Not Safe For Work, as there are lots of people in their skivvies, the majority of which are dudes. In their skimpy skivvies. That have potentially decided to not let the cold affect their, um … reputation.