The world of beer is inherently silly, especially because so many people take it so seriously. Think about how many times you’ve mocked a friend for his or her choice in carbonated malt-hop beverage. But it’s good when beer companies don’t take themselves too seriously.
Minneapolis-based Modist Brewing named its latest double IPA after Bud Light’s “Dilly Dilly” campaign. They even ripped off the Bud Light logo. So it shouldn’t have surprised them when Big Bud came to town with a cease and desist order as soon as the beer was released. What wasn’t expected was that the order was written on a scroll and delivered by a medieval town crier.
The message from Anheuser-Busch InBev thanked the craft brewers for their “loyal tribute” but warned that further violation would result in more scrolls. They also gave the brewery two tickets to the Super Bowl.