As you’ve probably noticed, I’m a pretty smart guy. In fact, I’d go so far as to say that I’m downright intelligent. I eat right, I read the same three books a lot, and I only watch educational programming on television.
So what did I see when I turned on the Discovery Channel this weekend? Sharks. Nothing but sharks. Swimming killing machines as far as the TV Guide channel would scroll.
Even when a shark program wasn’t on, there were shark-themed advertisements, including plugs for their own “Shark Week” episodes of all their regular shows. Every show involves sharks now, even non-shark shows like Dirty Jobs. (Guess what they catch on this week’s Deadliest Catch? Hint: it’s actually deadly this time.)
It was with this marketing stretch that I realized something disturbing: the Discovery Channel has jumped the shark! Continue reading Take it from Snee: Discovery jumped the shark