Ad campaign of the week

When it comes to tourism, a catchy slogan is really important. I (heart) NY. What happens in Vegas stays in Vegas. Don’t mess with Texas. Actually, that last one was a slogan the state government came up with to keep people from littering. It was later hijacked by a current president of ours.

The point is, normally, great slogans are reserved for the big guys, the metropolitan areas that can shell out the big bucks to make sure people have not forgotten that they are still there. (New York City has trust issues, which is why it needs Americans to constantly remind it of their affection.) However, the town of Cumming, Iowa has found a slogan that just about everyone can get behind.

You guessed it: “I Love Cumming.” T-shirts are on sale now.

(Courtesy of Katie T.)