If there is one potential marketing ploy that is never used, it’s God. No one ever tries to court the Christians in America, despite the fact that they are a huge demographic. Perhaps one day Christmas will be a larger holiday like it deserves to be, until then we must stick to beer.
We turn now to the 27th Great American Beer Festival (held three weeks after the So-So American Beer Festival), in our search for God. There, one entrepreneur is asking, What Would Jesus Brew? At the festival, one could find beers from an old Abbey, He’Brew, a Jewish beer, Genesis Ale, Messiah Bold and even Damnation.
So does this mean drinking on Sunday is OK with God?