People, if we could have a moment of silence, please?
Thank you. I needed this. You see, a truck recently overturned itself on a highway in Miami. Its contents? Fifty-five thousand pounds of beer. Specifically Amstel Light and Heineken, and while those two skunky beers are far from my favorites, any innocent beer spilt on the ground, even if it’s Pabst, Keystone Light or Beast Ice, gets a moment of remembrance from SG.
It sure is dusty in this room. Sniff.
I hope you’re sitting down. I’ve got some very bad news.
No, I’m talking about a man attempting to create government funded dinosaurs by fusing chickens with ancient DNA and thus destroy us all. Nor am I talking about how science has managed to create the scariest looking monkeys of all time.
Yet still am I not talking about how the Department of Veterans Affairs managed to “accidentally” diagnose over eighteen hundred veterans with Lou Gehrig’s disease. Whoopsidoodle!
What I am talking about is the potential latest victim of the economic crisis: beer.
It appears that due to low sales volumes across the world, brewers are going to be raising prices. Anheuser-Busch InBev has already announced that they’ll be increasing the cost of alcohol pure sip come this fall. But it doesn’t with just the crappy beer produced by them. MillerCoors and Heineken will be raising their prices as well, though MillerCoors states that this is “part of the company’s regular fall increases.”
So, what does this mean for you, faithful reader? Not a lot of good. Despite the hurricane/tornado/storm speculator mentality that this will sound like, I can wholeheartedly recommend rushing out and buying up beer at the price it is now, if it hasn’t been raised. I’m already hurt by the decisions. It’s hard enough for me to find Sam Adam’s Summer Ale (my personal favorite) as it is right now, since the season is essentially over for it-but to pay more for it? Talk about paying painfully for pleasure.