The U.S. craft beer market is pretty well saturated, and it’s no secret that this is forcing breweries to do some stunts to get attention from the public. But this (and sparkle beer) is where we draw the line.
A brewery in Los Angeles will soon introduce a beer whose ingredients were picked out by a bear. We’ve gotten to the point that we need animals to select what kind of beer we’re going to drink.
Earlier this month, Simmzy’s brewery placed several different ingredients near a bear at the L.A. Zoo. The bear chose hibiscus flower and honey. And so the bear’s honey-hibiscus beer will be available next month as part of a beer fundraiser.
Maybe Japanese brewers can have their psychic octopus pick beer ingredients. Oh wait.