Branding: Make it work for you

Funny, she doesn't look Muslim.

We all know that, sometimes, the right name will open doors. Brock Chesterton. Shirley Willgodown. The Right-On Feel-Great Underwear Company.

But, what if you’re one of those freedom-fighter/terrorist organizations, and the government believes you may have kidnapped a priest? You need a good name: something mildly threatening, but that people are willing to negoatiate with.

And that is how a freed Irish prist was able to clear the MILF from any wrongdoing.

Bonus Quote:
“Interior Secretary Ronaldo Puno agreed on Wednesday to let the MILF facilitate [Fr. Michael] Sinnott’s release.”