Northwestern University’s Kellogg School of Management researchers have learned something interesting about guilt: it makes you drink. For some reason, millions of Americans want to forget why they feel guilty, and nothing helps you forget like booze.
But did you know that undergraduates feel guilty about drinking underage and/or to excess? When shown Canadian (?) anti-drinking drinking public service ads, the teens decided they needed a drink.
American teens drinking to forget guilt-trips from our frozen, drunken neighbors to the north? Yeah, we’ll drink to that, too.