Hey, his blood is wine, right?

If there is one potential marketing ploy that is never used, it’s God. No one ever tries to court the Christians in America, despite the fact that they are a huge demographic. Perhaps one day Christmas will be a larger holiday like it deserves to be, until then we must stick to beer.

We turn now to the 27th Great American Beer Festival (held three weeks after the So-So American Beer Festival), in our search for God. There, one entrepreneur is asking, What Would Jesus Brew? At the festival, one could find beers from an old Abbey, He’Brew, a Jewish beer, Genesis Ale, Messiah Bold and even Damnation.

So does this mean drinking on Sunday is OK with God?