Plus-sized models of the world, gather forth: your new god is here!
In some sort of zany marketing stunt, the current reigning sumo champion, Asahoryu, went on stage at the Shibuya Girls Collection, joining in with the male and female models, showing off a junior high school uniform. A very big junior high school uniform. The whole stunt was part of a marketing campaign for Fanta, which currently stars Asahoryu.
“I felt a kind of tension that was new to me. The shrill voices were also impressive,” said Asahoryu.
That’s just all kinds of creepy.
It’s certainly an interesting marketing ploy, but it’s nothing too surprising for Japan. No matter how large of a celebrity you are, you’ll end up doing endless promotions and events for products. It must be how they make a good portion of their supplementary income. Plus, it’ll be a while before the next sumo championship, so he’s got to do something with his time. You know, other than eating.