That’s what we’re talking aboot, Canada!

Canada’s second oldest magazine (the first being fashion mag Beauty, Ey?), The Beaver, is finally–after 90 years–changing its name. As of April, it will be titled Canada’s History, which is rich in hockey, lumberjacking and their controversial SNL training camps, in which children are enrolled by the age of four.

Editor-in-chief Mark Reid said that the change is in response to a lack of female readers.

“‘Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it’s about,’ said Reid, adding he has mixed feelings about the name change. ‘For whatever reasons, they are turned off by the name.'”

Well, good for you, Canadiennes! Way to ensure that the focus of Canada’s history remains on humans and not on animals, particularly ones that are trying to steal our trees and water!