The home of the Slurpee and the Big Gulp is launching a line of value-priced wines targeting consumers looking for a boozy bargain during these tough economic times. 7-Eleven plans to sell a $3.99 Cabernet Sauvignon and a Chardonnay under the proprietary “Yosemite Road” label at its stores in the United States and Japan.
The world’s third-largest winemaker (the Wine Group in California, which also makes Corbett Canyon and Glen Ellen wines) will produce the two wines for the convenience store chain.Wine for not so connoisseur nose is all fine and good, but the question that’s really on everyone’s mind is when are they going to make a 7-Eleven label MD 20/20?