Tackling drivers, drugs and Keanu Reeves movies

It may not be as crass as Topeka, Kansas’ attempt to get faster Internet by changing its name to “Google,” but town of Speed is definitely putting in the effort.

Speed, Australia, will change its name to “Speedkills” for the month of March to promote a driver safety campaign against exceeding the posted speed limit. Phil Reed, head of community relations at the Transport Accident Commission, hopes it will convince people that speeding should be considered “(as) socially unacceptable as drink driving.”

We won’t know if the campaign made an impact until April when the statistics come in, but we do know that the local “football” team’s gonna love their temporary new name.