There are some headlines that write themselves, but then there are others that are transparently intentional.
Look at that Facebook “likes” count. There’s no way nearly 5,000 people care about track and field.
So, while we congratulate Reuters on a headline superbly–though obviously–crafted to generate the most casual hits, we’re forced to ask if it was worth the dignity of your entire wire service.
(Special thanks to Anthony S.)