Yankee Stadium will make its public debut on April 16, when the Yanks are scheduled to face the Cleveland Indians. However, we’ve got a pretty good idea what we’ll be seeing the first time we cross the threshold of Baseball’s Cathedral 2.0 — Sony devices and branding, as far as the eye can see.
Well, those of you that can actually afford to go to the game, that is.
Sony Electronics and the Pinstripers announced Thursday of last week that they’d signed an agreement designating Sony the official consumer electronics manufacturer of the Yankees. What’s this mean? Well, Sony gets a prominent advertisement on the right-field wall (as well as a number of diorama ads in the concourse), and the new stadium gets over 550 Bravia and LCD HD televisions for the high-roller suites, and a PS3 gaming area in the park’s “Strike Zone.” Oh, also, the Yanks’ new mascot is Polygon Man. That’s a fair trade-off, right? Sure, if you’re into decadence.