Vegemite is a hugely popular Australian food … spread … type thing. It’s like Nutella, only they don’t sell it here in the U.S. Well, Kraft Foods has gone and messed with a perfectly good thing.
They took Vegemite, added cream cheese to it, and held a naming contest for the new product. What did they come up with? Vegemite iSnack 2.0.
Cue sad muted trumpet.
Australians wouldn’t stand for it. So now they are trying another round of votes for a more acceptable name for the new product. This just shows you that Australia isn’t all fun and games, they have real issues to address.