What a reach: literary analyses of Super Bowl ads

Now that the Super Bowl’s over, let’s look at the news reports. The sports pages have plenty to say about the game (Colts won), the entertainment pages are figuring out Prince’s name this week and the indoor kids are focused entirely too much on the commercials.

Our favorite reach:

“Then, too, there was the unfortunate homonym at the heart of a commercial from Prudential Financial, titled ‘What Can a Rock Do?’

The problem with the spot, created internally at Prudential, was that whenever the announcer said, “a rock” — invoking the Prudential logo, the rock of Gibraltar — it sounded as if he were saying, yes, ‘Iraq.'”

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